One small lie undid the high-flying political career of former British Member of Parliament and cabinet secretary, Jonathan Aitken. His reputation is in tatters, but his story is not unique.
In Australia we can list numerous high-flying individuals who have been cavalier in their business dealings and have paid a heavy price: Steve Vizard, Ray Williams, Jodie Rich, Alan Bond and Christopher Skase, as well as corporations such as HIH, AWB and Vizy.
You cannot underestimate the value of your reputation. Significant lapses of integrity, poor moral judgement, a poisonous corporate culture - these will all ultimately come to light.
This book seeks to give you the building blocks to a strong corporate reputation. Key Australian business leaders, both in the for-profit and not-for-profit sectors, share their insights. They have all given reputation considerable thought. No organisation can take their reputation for granted. Reputation really matters.
“Jonathan Aitken has learned the hard way that reputation counts for nothing when you breach integrity, ethics or live by poor moral standards. I loved Don Argus's comments about knowing yourself . This is a great message for leaders.”
Toby Hall, CEO Mission Australia
“Penny Mulvey has dared to venture down a research path that endeavours to unlock the mysteries of an institution’s reputation. She has chosen a cross section of leaders in our community to interview and I have found it fascinating to read how each person matches their respective words with actions.”
Don Argus, Chairman BHP Billiton
“Reputation really Matters is essential reading for every senior executive and business leader in Australia. Not only does it teach us why reputation is such a vital element of successful business, it reminds leaders that reputation is inextricably linked with their responsibility to stakeholders, including employees, customers, shareholders and the community at large.”
George Savvides, Managing Director of Medibank Private
For further information on Reputation Really Matters and associated programs, visit www.positivemedia.com.au
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